SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such resultsSEO is one of the most effective things you get online, your site in a way that the search engines you may be rewarded by basically sending traffic to the path to be optimized. SEO is not really so simple, but the bottom line is if your page is optimized both on page and off, you usually get higher natural search engine rankings, which leads to traffic for you.
1. How Search Engines Work
The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.
First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called acrawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.
Keywords – the Most Important Item in SEO
1. Choosing the Right Keywords to Optimize For
2. Keyword Density
3. Keywords in Special Places
a. Keywords in URLs and File Names
b. Keywords in Page Titles
c. Keywords in Headings
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Panda Update 16, June 25, 2012: (about 1% of queries; announced)
Panda Update 17, July 24, 2012:(about 1% of queries; announced)
Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
Panda Update 20 , Sept. 27, 2012 (2.4% English queries, impacted, belatedly announced
Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)
Panda Update 25, March 15, 2013 (confirmed as coming; not confirmed as having happened)
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Remember the day when Google Panda scared everyone in the web marketing world back in February 2011? The first panda update was like a major earthquake; however the aftershocks which kept appearing in the form of data refreshes are not even noticed nowadays as they have become too common (this is the 3rd month in a row where we have seen panda refreshes). Whenever there is an algorithm update, everyone head to the analytics of their website to see if there were any changes in traffic. However, most of them fail to see the trend changes in third-party sites they have used for link building. There are several game changing trends that occur because of the algorithm updates which would help you in re-strategizing your SEOcampaigns. The comeback of Squidoo after being heavily hit by the first panda update is an excellent example. Squidoo lenses have been ruled-out of the SEO strategies and many recentSEO packages just because of the fact that the site took a very bad hit by the Panda algorithm. However, squidoo lenses get ranked high on the search results nowadays and many of them which I have seen carry a page rank of 5. As you know, squidoo still offers do-follow links which would be very much valuable as well. Here are a few examples that I spotted:
